Subway Launches Fresh Forward 2.0: A New Global Restaurant Design for 2025

Subway is unveiling Fresh Forward 2.0, an updated global restaurant design set to roll out worldwide in 2025. This refreshed look builds on Subway's initial Fresh Forward concept from 2017, with a focus on enhancing guest experience, boosting convenience, and increasing profitability for franchisees.

Fresh Forward 2.0 introduces vibrant décor with bold wall graphics, localized messages, elevated lighting, and warmer wood accents to create a welcoming, modern atmosphere. To support Subway's digital transformation, the new design also features self-serve kiosks, order-ready screens, and advanced kitchen display systems to streamline service.

Tested across several regions, Fresh Forward 2.0 has received positive feedback from guests and franchisees, with many diners indicating they’re more likely to dine in and return. This innovative design will debut in countries like the U.S., UK, Germany, France, Saudi Arabia, Panama, and Australia.

For more details on Fresh Forward 2.0, keep an eye out for updates as Subway brings this exciting new look to locations near you in 2025!