McDonald's Launches McValue Platform in U.S. Restaurants in 2025
McDonald’s is redefining fast-food value with the launch of its McValue Platform, set to debut in U.S. restaurants on January 7, 2025. Aimed at offering affordable dining options amid rising costs, the platform introduces new deals that promise to resonate with budget-conscious customers.
What’s New with McValue?
Key highlights of the McValue Platform include:
$5 Meal Deal Extension: The popular combo, featuring a McDouble or McChicken sandwich, four Chicken McNuggets, small fries, and a small drink, will continue throughout summer 2025.
App-Exclusive Offers: Customers can access localized deals and promotions through the McDonald’s app, adding convenience to savings.
"Buy One, Add One for $1" Promotion: This standout feature lets customers add a second item for just $1 when purchasing select menu items at full price.
McValue Breakfast Buy One, Add One for $1 menu items include:
Sausage McMuffin®
Sausage Biscuit
Sausage Burrito
Hash Browns
McValue Lunch/Dinner Buy One, Add One for $1 menu items include:
6-pc. Chicken McNuggets®
Double Cheeseburger
McChicken®
Small Fries
A Strategic Move Amid Industry Challenges
Joe Erlinger, President of McDonald’s USA, emphasized the customizable nature of the McValue Platform, stating, “There’s no one-size-fits-all approach to value. This platform puts the power in our customers’ hands to define it.”
The launch comes as McDonald’s navigates competitive pressures and evolving consumer needs for cost-effective meal options.